SoundHound Chat AI Automotive introduces new tools for advanced customization of voice assistants Page 1

SoundHound Chat AI's new customization tools will help transform the way automotive brands interact with their customers in the vehicle. (Graphic: Business Wire)

In addition to the core features of the best-in-class voice assistant SoundHound Chat AI – which integrates generative AI capabilities with vehicle controls and real-time areas such as flight times, navigation and weather – OEMs can take control and make customizations that work for their loyal customers and closely align with their identity as an automaker.

This new level of customization provides drivers with a more engaging and informative experience, allowing them to explore the vehicle's features and functions more easily and effectively.

Brand ID

SoundHound Chat AI's custom Brand ID tool offers automotive partners a new way to shape their brand's interactions with customers. OEMs can now set predefined answers to common and brand-relevant questions. This feature provides:

• Custom brand attributes and security: Tailor responses to reflect the brand image and handle sensitive topics with care.
• Temporary changes: Easily implement seasonal or campaign-specific updates.
• Global language and variant support: Enter a question in one language and deliver it in all supported languages, with the ability to customize for different question variations.

Onboarding and training

SoundHound Chat AI's onboarding and training feature allows automakers to seamlessly integrate their personalized branding and educate users on the capabilities of their in-vehicle voice assistants. This includes onboarding notes to engage users, as well as customizable greetings, instructions on how to access owner's manuals, and more.

In a recent SoundHound study titled “How Generative AI is Helping Automakers Create Great Driving Experiences,” the company found that 87% of regular drivers use their voice assistant, with usage frequency ranging from 50% weekly to 37% daily. These statistics show that while many drivers are accessing voice AI capabilities, they often do not take full advantage of them. SoundHound Chat AI's onboarding and training tool enables a more comprehensive voice-driven experience that evolves from basic vehicle controls to an important and central part of the driving experience.

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